Who we are. . .
Creative Focus Inc. is an experienced marketing research and creativity consultancy.
What we do. . .
provide custom qualitative research services to companies across a broad range
of categories. Our goal is to deliver strategic guidance and innovative
solutions to you, our clients.
What is our experience. . .
Our qualitative research skills combine traditional
techniques with creative problem solving tools so that you walk away with
solutions, not just "findings." Our experience covers consumers, executives,
attorneys, farmers and educators.
What are our methods. . .
The methods we use include focus groups, one-on-one,
diads, triads, in-depth interviews, on-line bulletin board sessions, and CMTI (Consumer
Management Team Interaction) sessions. We have conducted over 3,500
sessions since 1980.
What tools do we use. . .
In addition to traditional qualitative research
tools we have developed additional techniques & tools such as
(a strategy and concept development process), brand contact audit analysis,
projective mind-mapping and conceptual matrix analysis.
[click for his bio] is a facilitator, trainer, and consultant in the field of
Qualitative Research, Innovation, and Creative Thinking.