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Business Innovation Center           


ONE FOOT OUT OF THE BOX


For those who have the appetite but not the stomach for innovation this is a keynote to usher them gently out of the box! With energy, humor and insights everyone will discover that fear of risk is not a reason to hold back on creativity when it comes to business applications. Once you learn how to allow your ideas to survive you will be amazed at how you will be more productive, have more ideas become reality and achieve more than you thought possible.
 

SMALL BUSINESS POSITIONING FOR GROWTH


Learn how to develop innovative positioning solutions for your company using the P.I.S.C.E.S.sm process. This is a process designed to help you methodically inventory all the information needed to create concepts that will position your business in the best possible way. Some of the key learnings are who is your real audience? What are the attributes you can best deliver? What is the benefit your audience wants? What is the language you should be using on your web site to get attention and more hits?

 

CREATIVITY & INNOVATION AS A COMPETITIVE ADVANTAGE


How to create disruption and benefit from it. The Google approach of disruptive chaos, small project teams, rapid beta testing, and bottom-up innovation is working for them and for now but is it the only model that works? Is it the model for you? There are several variables that need to be satisfied for innovation to work. This keynote will help you spread your wings and get going in the direction that is best for you and your business.

 

BREAKING THROUGH YOUR BARRIERS TO ACHIEVE INNOVATIVE THINKING


What blocks your creativity? Are you stuck in traditional thinking that does not work anymore? Are you doing things because of habit? Everyone has different ways of approaching life and seeing things. Individual differences make us express ourselves differently. In this session we will explore and learn to use ways that help us break through some of our barriers. There is a big surprise here!

 

MANAGING DIFFICULT CLIENTS


How to build two-sided relationships that work is a challenge for most managers. In this keynote we go over 6 innovative ways to better handle difficult clients.

  

BRAND NETWORK STRUCTURES


Do you know what your brand's network structure is? A brand structure depends on many network connections that are responsible for its “brandness”. These structures are not fixed. They are more like neurons that are stronger or weaker depending on the environment, the activities of other brands and the importance assigned by the brand’s consumers. During this presentation you will see what some brand structures look like and you will have a chance to create one of your own for your brand, YOU! It is fun, interactive and insightful!
 

FIGHT, FLIGHT OR INNOVATE


When the .... hits the fan, what do you do? Just when you thought things got safe someone comes up with a way to push you aside in the market. What do you do then? You can fight, you can flight or you can innovate! But how do you do that? Here are 3 rules of innovation which if you violate you are just spinning wheels. Find out what the great innovators are planning for the 2007-2008 calendar years and learn from them. This is based on the results of a new study conducted in conjunction with the BusinessWeek research services group.