Creativity Comes to B-School​

BusinessWeek. March 26, 2006

Fostering the Creative Side of Business Students

The Boston Globe. March 16, 2003

Strengthen your brand’s equity with a brand contact audit

Quirk’s Marketing Research Review, Vol XIII No. 2, February 1999

Linking a brand’s equity to its identity

Quirk’s Marketing Research Review, Vol XIII No. 2, February 1998

Maintain Altitude: Five Steps Toward Entrepreneurial Creativity

EntreWorld.Org. June 4, 2003

Well versed in poetry of profits

Financial Times. February 17, 2003

Franchise Extension

Quirk’s Marketing Research Review, Volume XIII No. 10. November, 1999.

Teaching Business Creativity On Demand: A Case Study

Listening to Your Inner Entrepreneur

BusinessWeek. July 18, 2003

Creativity and Innovation as a Competitive Advantage: Are B-schools Doing Enough?